(The following content is sourced from the WeChat public account - USTC Silicon Valley Service Platform)
The advent of the new energy era signifies an unprecedented revolution in the automotive industry. Search terms like "intelligent connectivity", "autonomous driving", and "technological transportation", which hold significant weight in the automotive industry, have gradually become the leading indicators of innovation trends. Meanwhile, recent advancements in intelligent display technology for mobile travel have added infinite possibilities to this transformation.
Located in USTC Silicon Valley, Hefei Jiangcheng Technology Co., Ltd. (hereinafter referred to as "Jiangcheng Technology") is rapidly expanding its intelligent automobile territory, striving to become a leader in intelligent display applications for mobile travel, and continuously empowering the upgrading of the automobile industry on this fertile ground of scientific innovation in Anhui. In this issue, we will have a dialogue with Kang Dong, the founder and general manager of Jiangcheng Technology, to explore how intelligent mobile display technology can blaze a new trail in the automotive industry.
"New productive forces" have been a widely discussed topic recently. Could you talk about the "new" breakthroughs your company has made based on your understanding of this term?
In my view, new productive forces represent a new era and direction for the development of productive forces. It is not just a simple upgrade or improvement of traditional productive forces, but a fundamental transformation and leap forward, with technological innovation and industrial upgrading at its core.
In terms of technological innovation, Head-Up Display (HUD) and Camera Monitor System (CMS) technologies are important innovations in the automotive industry. Jiangcheng Technology's first mass-produced large-size Augmented Reality (AR) Head-Up Display product can achieve AR fusion display of driving information such as navigation, speed, and driver assistance on the road ahead of the driver, which not only improves driving safety and efficiency but also enhances the intelligent driving experience. Jiangcheng Technology's domestically first mass-produced electronic rearview mirror product has completely replaced the physical mirror, realizing an upgraded experience for automotive rearview mirrors.
In terms of industrial integration, the Head-Up Display developed by Jiangcheng Technology, as a core display product of the intelligent cockpit, can continuously improve the functions, performance, and quality of vehicles, including new energy vehicles. It provides new driving forces for innovation in the automotive industry and promotes sustainable development of the automotive industry.
So, how will your company apply these "new" achievements to help industrial development and scene implementation?
Jiangcheng Technology has always been committed to promoting industrial upgrading through technological innovation. Relying on leading technologies such as optics, AR algorithms, and visual algorithms, our team has overcome many technical challenges in Augmented Reality Head-Up Displays and Camera Monitor Systems, launching domestically leading and globally competitive solutions for these products. Leveraging our rich experience in supplying the automotive industry, we have achieved comprehensive technological breakthroughs in various product categories, driving the automotive industry towards intelligence and high-end development.
In terms of scene implementation, Jiangcheng Technology's "1+2+N" intelligent cockpit display product layout has a strong industrial chain synergy and aggregation effect. Combining this with Anhui's automotive industry policies, we will further strengthen cooperation with upstream and downstream enterprises, promote collaborative innovation in the industrial chain, and expand the application of Head-Up Displays, Camera Monitor Systems, and other in-vehicle display products in different models and scenarios to meet diverse and personalized market demands, injecting new vitality into social and economic development.
Could you tell us about the people who have come together to form such a powerful team?
Jiangcheng Technology has built a team with "professional, elite, and cutting-edge" characteristics. "Professional" refers to the team's emphasis on professionalism in research and development, especially in fields such as optics and algorithms that are not traditionally covered in the automotive manufacturing industry. Experts in these disciplines lead their respective teams to achieve project development and technological breakthroughs. "Elite" refers to other disciplines or areas related to production and delivery, which are composed of senior talents from well-known Tier 1 companies in the industry. The Jiangcheng Technology team has undergone numerous project collaborations with various automakers, ultimately creating a team with depth in technical research, efficiency in response, a dare-to-take attitude, and a cutting-edge vision for the long-term future.
What do you think was the initial vision and starting point for your company to settle in the USTC Silicon Valley area?
USTC Silicon Valley adheres to a market-oriented,
platform-based, professional, and international approach, aiming to establish
an innovation system that is enterprise-led, market-oriented, and integrates
industry, education, and research. It has created an influential and dynamic
innovation ecosystem that provides companies with a good innovation
environment, resource support, and talent protection. Jiangcheng's office is
located in Zhong'an Chuanggu, the core area of USTC Silicon Valley. The
activities, information, policies, and events of the USTC Silicon Valley
platform can be efficiently and quickly connected to our enterprise, greatly
empowering our enterprise's development.
Could you talk about your company's next development plan?
On the one hand, based on the layout of mass production projects with multiple technical routes and specifications for head-up display products, Jiangcheng Technology will fully promote the company's "point-to-area, full bloom" in domestic car factory projects and become a true industry leader. On the other hand, Jiangcheng Technology is committed to serving every customer well and providing comprehensive and efficient R&D and production support.
In the future, Jiangcheng will continue to uphold the core values of "depth, speed, attitude, and height", continue to lead the development of intelligent display technology for mobile travel, and enable safe travel and enrich the third mobile space with intelligent displays.
