(The following content is sourced from the WeChat public account - Zuosi Automotive Research)
With the continuous advancement of technology, the automotive industry is undergoing unprecedented changes. On the evening of April 22nd, the highly anticipated ARCFOX Alpha S5 from BAIC was officially launched, marking a benchmark that leads the automotive industry into a new era. This vehicle incorporates several notable technologies, showcasing BAIC ARCFOX's forward-looking design and technical prowess. One of the most striking highlights is the elimination of the traditional instrument panel, boldly adopting an advanced 68-inch Augmented Reality Head-Up Display (AR-HUD) system. This system, combined with the vehicle's advanced driver assistance features such as automatic driving and intelligent obstacle avoidance, provides an unprecedented immersive driving experience for the driver.
It is reported that the design, development, engineering quality, and delivery services for the large-size Augmented Reality Head-Up Display system on this model were handled by Hefei Jiangcheng Technology Co., Ltd., a BOE ecosystem partner. This innovative design of the Alpha S5 not only demonstrates BAIC ARCFOX's pursuit of technological innovation but also indicates the future development trend of the automotive industry.
BAIC ARCFOX Alpha S5
The traditional instrument panel has long played a central role in displaying vehicle information, providing drivers with critical data such as speed, fuel level, and water temperature. However, with the rise of intelligent driving technology and new energy vehicles, the demand for driving information has become more diversified, and the visual attention requirements of drivers have changed accordingly. Since traditional instrument panels struggle to adapt to these new demands, discussions about whether to eliminate vehicle instruments are becoming increasingly heated within the automotive industry.
From a regulatory perspective, relevant laws in China do not mandate the installation of traditional instrument panels in vehicles. Moreover, an increasing number of countries and regions are beginning to relax regulatory restrictions on vehicle instruments, providing automakers with broad innovation space. For instance, Tesla's Model 3 adopts a non-traditional instrument panel design, featuring only a large touchscreen in the center console area that centrally displays driving information and vehicle control functions.
In terms of safety, eliminating the instrument panel is not a simple subtraction but rather involves the introduction of more advanced technology to ensure the safety of the driving process, such as enhancing vehicle perception and upgrading intelligent driving systems. The ARCFOX Alpha S5, based on such considerations, chose to equip a large-size Augmented Reality Head-Up Display system. This innovative approach not only brings an unprecedented driving experience to the driver but also significantly enhances driving safety.
Interior of BAIC ARCFOX Alpha S5
Of course, driver acceptance is also a crucial factor to consider. As the traditional instrument panel is a long-standing part of the driver's habits, its elimination may require some time to adapt. By adopting an advanced Augmented Reality Head-Up Display system, driving information and vehicle control functions can be presented to the driver in a more intuitive and convenient way, enhancing the driver's trust in vehicle safety.
The Augmented Reality Head-Up Display system not only fully covers the functions of traditional instruments but also becomes the preferred alternative for automakers after eliminating the instrument panel due to its innovative and efficient way of displaying driving information. As a pioneer in this field, Jiangcheng Technology, based on its self-developed full-stack AR-HUD technology, empowers intelligent driving with AR, bringing unprecedented immersive visual experiences to users and actively promoting a leap in new productive forces.
Taking the newly launched ARCFOX Alpha S5 as an example, this pure electric sedan fully demonstrates the charm of technology. Its Augmented Reality Head-Up Display system, enhanced by Jiangcheng Technology, has become an innovative model in intelligent driving due to its excellent optical performance and diversified functions. The AR-HUD can provide a screen size of up to 68 inches, offering drivers an unprecedented broad field of vision and making driving information clear at a glance, thereby significantly improving driving convenience and safety.
BAIC ARCFOX Alpha S5 AR-HUD Effect
Meanwhile, Jiangcheng Technology utilizes its self-developed augmented reality algorithm model and cutting-edge 3D engine rendering technology to visually present key driving information displayed on the large-size AR-HUD in the form of three-dimensional images directly in front of the driver's line of sight. This blend of virtual and real information presentation creates an immersive driving experience for the driver, allowing them to quickly grasp core road condition data, focus more on the driving process, and greatly enhance driving comfort and enjoyment.
In addition, the Alpha S5 is equipped with a high-definition home theater mode that not only supports online playback of high-definition videos on the AR-HUD but also features a unique private playback function, greatly enriching the user's entertainment experience beyond driving.
The successful launch of the ARCFOX Alpha S5 not only demonstrates BAIC ARCFOX's leading strength in the field of new energy and intelligent driving but also highlights Jiangcheng Technology's excellent technical strength in the AR-HUD field. As a technology innovation company that integrates cockpit vision full-stack technology, empowers intelligent driving with AR, and promotes new qualitative leaps in productivity, Jiangcheng Technology has rich technical accumulation and mass production experience. Its products enjoy a good reputation and wide application in the market and are the preferred partners of many automobile companies.
In the future era of intelligent driving, we also look forward to more automobile companies joining this intelligent driving revolution, jointly promoting industry progress and development, and bringing us more surprises.
